The fresher the yogurt, the healthier it is. In Absurdly Fresh Yogurt, the probiotics are their strongest, most potent so you get their full benefits such as gut health, strong immune system and reduced inflammation. Probiotic potency decreases over time, so it's best to eat yogurt closer to its production date.

Absurdly Fresh Yogurt has superior taste, texture and quality.

Store-bought yogurts sit on cold shelves of supermarkets for days to weeks to months before you consume. They don’t want you to know how old their yogurt is so they only list the expiration or best by date. Disclosing the date of production is bad for profit.

With Absurdly Fresh Yogurt, you always know the date and time it was made.

Yes, store-bought yogurts lose nutritional value over time because these yogurts sit on cold shelves for weeks to months. To get the most nutritional value, eat yogurt as close to the production date as possible.

Absurdly Fresh Yogurt has maximum nutrient density, including essential phosphorus, potassium, and vitamins. These get diminished in store-bought yogurts.

Live active cultures are most active in freshly made yogurts. The general rule is that the fresher the yogurt, the higher the concentration of live probiotics. As yogurt sits in the refrigerator or supermarket shelves, the number of viable, beneficial bacteria decreases over time.

Absurdly Fresh Yogurt, when consumed within a day or two of being made, contains a higher concentration of active probiotics compared to store-bought versions.

A lot of store-bought yogurt brands are made in a factory hundreds or thousands of miles away from New York City. Which means most yogurts travel long distances by road before reaching the store. During the journey, the yogurts are exposed to elements that may ruin their quality, effectiveness and nutrition value by the time you consume.

Absurdly Fresh Yogurt is made locally in Manhattan so you get it the day it is made. 100% fresh guaranteed.

Many manufacturers only declare ingredients that are legally required and omit ones they don't have to disclose. Since most sit on shelves for weeks to months, they are often made with gums, other thickeners such as pectin, powdered milk and preservatives to maintain texture.

Absurdly Fresh Yogurt is made with just two ingredients: Milk and Live active cultures. Nothing else at all.

Since store-bought yogurts have to sit on shelves for weeks to months, they are packed in opaque, colorful  containers to hide their stale look.

With Absurdly Fresh Yogurt, you will always be able to see the yogurt in containers. It has nothing to hide.